Iselin, New Jersey is in Woodbridge Township, Middlesex County. Iselin is an unincorporated area that has a total footprint of 3.1 square miles. According to the 2010 Census, there were 18,695 people, 6,445 households, and 4,892 families residing in the CDP. As Iselin is in Woodbridge Township, Woodbridge Township School District provides primary education for students, although a number of schools are actually in Iselin: Elementary Schools #18, 24, and 26, as well as Iselin Middle School and John F. Kennedy Memorial High School. Iselin has a downtown area, found on Oak Tree Road which has many shops, restaurants, and other areas of interest. Iselin’s business district is known as Metropark which is mostly comprised of office parks and buildings. Areas closest to Iselin include Colonia, Woodbridge, Avenel, Metuchen, and South Plainfield.
Iselin's downtown is centered on Oak Tree Road, bound by the Garden State Parkway to the West, and Route 27(Lincoln Highway) to the East. This downtown area of local shops started to decline in late 1980's and into 1990. An influx of Asian Indian immigration beginning in the early 1990s led to the area's revitalization. Formerly vacant stores were tenanted, and additional retail spaces built as the area became known for its high quality Indian food, sweets, clothing (particularly saris), jewelry, music, and other goods.
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